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    Sep 24, 2023  
2022-2023 | Academic Catalog 
2022-2023 | Academic Catalog [ARCHIVED CATALOG]


MKT 219S Integrated Marketing Communications

3.00 credit hours

The principles of integrated marketing communications, including all components of the promotion mix (advertising, sales promotion, public relations, and personal selling). Students will focus on production of advertisements, selection of media, and budget preparation, and will plan and execute a comprehensive promotional campaign. Lab Fee: (Additional fees will apply for online, flex and webflex sections.)

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