Marketing Certificate

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The Marketing Certificate provides the skills and knowledge needed to analyze opportunities in the marketplace, sell professionally, manage marketing projects or coordinate promotional activities and social media for a small to medium-sized business. Course work in this program articulates into the Associate of Applied Business degree in Marketing.

Program Outcomes ►
The student will

apply the key concepts of search engine marketing and outline the process of search engine optimization;
create and deliver professional quality oral presentations and written work products;
apply problem solving techniques in customer service;
evaluate the effectiveness of an ad campaign; and
understand the building blocks of a marketing campaign and the role of sales and marketing goods and services.

Courses

ACC 121S Introduction to Financial Accounting	4	►Students who plan to transfer should take MTH 125S.
BUS 110S Introduction to Business	3
BUS 223S Business Communication	3
CIS 102S Introduction to Spreadsheets	1
CIS 103S Introduction to Databases	1
ECO 221S Principles of Microeconomics	3
ENG 121S Composition I	3
FIN 119S Business Mathematics	3
MKT 216S Principles of Marketing	3
MKT 218S Customer Service	1
MKT 219S Integrated Marketing Communications	3
MKT 231S Digital Marketing	3
Credit Hours	31