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    Jun 13, 2024  
2022-2023 | Academic Catalog 
    
2022-2023 | Academic Catalog [ARCHIVED CATALOG]

Marketing | A.A.B. | Part-Time



Full-Time Map  

Career Outlook  

Transfer Agreements 

The Marketing option provides students with the skills and knowledge needed to enter and advance in the marketing profession or to transfer to a bachelor’s degree program in Marketing. This program focuses on the theory and practice of marketing as it applies to consumer and business markets.♦  NOTE  At the core of this degree are at least 36 credit hours that will transfer to a bachelor’s degree in business. It is recommended that students who intend to transfer work closely with an advisor. Some schools accept additional courses for transfer or prefer the Associate of Science degree.

Some possible careers include ►
buyer, customer service representative, marketing assistant, marketing analyst, marketing researcher, manufacturer’s representative, product manager, promotion manager, retail manager and sales representative

Program Outcomes ►
The student will
demonstrate skills in written and oral communication;
use good interpersonal skills and interact in a team environment;
demonstrate awareness of global world/economic/business issues;
analyze business case studies and outline appropriate recommendations;
distinguish the value of good ethical standards and their application to business;
demonstrate respect for cultural differences and differing points of view in the business environment;
demonstrate proficiency with business technology for both research and communication of marketing, business and accounting information;
apply and interpret international, federal, state and local laws on business operations;
identify the important components of the external environment of a business and explain how the environment influences change; and
understand, communicate and apply concepts in accounting, economics, finance, human resources and marketing. 

Semester 1


  CIS 110S Computer Concepts and Applications    3      
  ENG 121S Composition I     3      
  Credit Hours 6

Semester 2


  BUS 110S Introduction to Business      3 C    
  MKT 218S Customer Service   1    
  MTH 119S Business Mathematics  3    
  Credit Hours 7

Semester 3 [Summer]


  CIS 202S Spreadsheets   3      
  COM 121S Introduction to Communication     3      
  Credit Hours 6

Semester 4


  ACC 121S Introduction to Financial Accounting    4      
  ECO 221S Principles of Microeconomics     3    
  Credit Hours 7    

Semester 5


  BUS 223S Business Communication    3      
  MKT 216S Principles of Marketing    3 C  
  Credit Hours 6    

Semester 6 [Summer]


  Humanities Elective 1 3      
  Credit Hours 3    
  1Refer to AAB general education requirements.        

Semester 7


  MKT 219S Integrated Marketing Communications   3 C    
  MKT 231S Digital Marketing    3 C  
  Credit Hours 6    

Semester 8


  ACC 122S Introduction to Managerial Accounting   4      
  MKT 112S Effective Selling     3 C  
  Credit Hours 7  

Semester 9 [Summer]


  PSY 121S Introduction to Psychology  OR  
SOC 121S Introduction to Sociology  
3      
  Credit Hours 3

Semester 10


  BUS 221S Principles of Organizational Behavior     3     ►Apply for Marketing internship, if applicable.
  Technical Elective1 3 C  
  Credit Hours 6    
  1To be chosen from BUS 210S or CIS 203S.      

Semester 11


  BUS 235S Business Law   4     ►Submit graduation application.
  BUS 250S Business Capstone  OR
MKT 291L Marketing Internship Experience  AND
MKT 291R Marketing Internship Seminar   
3 C  
  Credit Hours 7      

Total Credit Hours | 64


♦ Designed for students who have completed prerequisites and have met college preparatory requirements in math, English and basic computer skills.