Sep 24, 2023
The Marketing option provides students with the skills and knowledge needed to enter and advance in the marketing profession or to transfer to a bachelor’s degree program in Marketing. This program focuses on the theory and practice of marketing as it applies to consumer and business markets.♦ NOTE At the core of this degree are at least 36 credit hours that will transfer to a bachelor’s degree in business. It is recommended that students who intend to transfer work closely with an advisor. Some schools accept additional courses for transfer or prefer the Associate of Science degree.
Some possible careers include ►
buyer, customer service representative, marketing assistant, marketing analyst, marketing researcher, manufacturer’s representative, product manager, promotion manager, retail manager and sales representative
Program Outcomes ►
The student will
►demonstrate skills in written and oral communication;
►use good interpersonal skills and interact in a team environment;
►demonstrate awareness of global world/economic/business issues;
►analyze business case studies and outline appropriate recommendations;
►distinguish the value of good ethical standards and their application to business;
►demonstrate respect for cultural differences and differing points of view in the business environment;
►demonstrate proficiency with business technology for both research and communication of marketing, business and accounting information;
►apply and interpret international, federal, state and local laws on business operations;
►identify the important components of the external environment of a business and explain how the environment influences change; and
►understand, communicate and apply concepts in accounting, economics, finance, human resources and marketing.
Semester 3 [Summer]
Semester 6 [Summer]
Semester 9 [Summer]
Total Credit Hours | 64
♦ Designed for students who have completed prerequisites and have met college preparatory requirements in math, English and basic computer skills.