MKT 218S Customer Service

3.00 credit hours

Comprehensive study of the principles and practices of customer service including determining customer expectations, providing quality service, applying communication and problem-solving strategies, empowering service providers, and researching customer satisfaction. Emphasis is placed on leadership, technology applications, ethical considerations, and respect for customers with varying needs and expectations. Students will strengthen service skills through case studies, role-play simulations, and applied projects.

Lab Fee: (Additional fees will apply for online, flex and webflex sections.)
FALL | SPRING | SUMMER | ONLINE

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