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    Nov 20, 2018  
2018-2019 | Academic Catalog 
    
2018-2019 | Academic Catalog

Marketing | A.A.B.


The Marketing option provides students with the skills and knowledge needed to enter and advance in the marketing profession or to transfer to a bachelor's degree program in Marketing. This program focuses on the theory and practice of marketing as it applies to consumer and business markets.♦  NOTE  At the core of this degree are at least 36 credit hours that will transfer to a bachelor's degree in business. It is recommended that students who intend to transfer work closely with an advisor. Some schools accept additional courses for transfer or prefer the Associate of Science degree.

Some possible careers include ►
buyer, customer service representative, marketing assistant, marketing analyst, marketing researcher, manufacturer's representative, product manager, promotion manager, retail manager and sales representative.

Program Outcomes ►
The student will
demonstrate skills in written and oral communication;
use good interpersonal skills and interact in a team environment;
demonstrate awareness of global world/economic/business issues;
analyze business case studies and outline appropriate recommendations;
distinguish the value of good ethical standards and their application to business;
demonstrate respect for cultural differences and differing points of view in the business environment;
demonstrate proficiency with business technology for both research and communication of marketing, business and accounting information;
apply and interpret international, federal, state and local laws on business operations;
identify the important components of the external environment of a business and explain how the environment influences change; and
understand, communicate and apply concepts in accounting, economics, finance, human resources and marketing. 

Semester 1


  BUS 110S Introduction to Business   3 C   ►Students who plan to transfer should take MTH 125S.
 
  CIT 110S Computer Concepts and Applications      3    
  COM 121S Fundamentals of Communication      3    
  ENG 121S Composition I    3    
  MKT 218S Customer Service   1    
  Math Elective1 3    
  Credit Hours 16      
  1To be chosen from MTH 119S or MTH 125S.         

Semester 2


  ACC 121S Introduction to Financial Accounting   4     ►Apply for scholarships and financial aid for next academic year.
►Arrange appointment with program advisor to schedule Semester 3.
  BUS 223S Business Communication      3    
  CIT 232S Spreadsheets   3    
  ECO 221S Principles of Microeconomics    3    
  MKT 216S Principles of Marketing   3 C  
  Credit Hours 16      

Semester 3


  ACC 122S Introduction to Managerial Accounting    4     ►Advisor to evaluate student's eligibility to graduate with Marketing Certificate.
►Student to meet with advisor to identify internship opportunities if cumulative GPA is greater than 3.0.
►Student submit application to and set financial aid meeting with transfer institution.

 
  BUS 221S Principles of Organizational Behavior   3    
  MKT 219S Integrated Marketing Communications       3 C  
  MKT 231S Digital Marketing    3 C  
  Social/Behavioral Science Elective1 3    
  Credit Hours 16    
  1To be chosen from PSY 121S or SOC 121S.  

Semester 4


  BUS 235S Business Law    4     ►Student to submit graduation application.
 
  BUS 250S Business Capstone  OR  3 C  
  MKT 291L Marketing Internship Experience  AND     2 C  
  MKT 291R Marketing Internship Seminar   1    
  MKT 112S Effective Selling   3    
  Technical Elective1 3    
  Humanities Elective 2 3    
  Credit Hours 16    
  1To be chosen from BUS 210S, CIT 236S or NET 101S.
2Refer to AAB general education requirements.
 

Total Credit Hours | 64


♦ Designed for students who have completed prerequisites and have met college preparatory requirements in math, English and basic computer skills.