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Feb 28, 2020
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2018-2019 | Academic Catalog [ARCHIVED CATALOG]
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MKT 112S Effective Selling3.00 credit hours
Principles of selling with emphasis on practical application through student sales demonstrations, promotional activities, and case studies. Includes comprehensive study of product knowledge, handling objections, and closing techniques. Customer relations, customer buying motives, and sales problems that arise in business are studied in detail.
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