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    Jun 24, 2018  
2017-2018 | Academic Catalog 
    
2017-2018 | Academic Catalog [ARCHIVED CATALOG]


MKT219S

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MKT 219S Integrated Marketing Communications

3.00 credit hours

The principles of integrated marketing communications, including all components of the promotion mix (advertising, sales promotion, public relations, and personal selling). Students will focus on production of advertisements, selection of media, and budget preparation, and will plan and execute a comprehensive promotional campaign.
FALL

 
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