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    Oct 23, 2018  
2017-2018 | Academic Catalog 
2017-2018 | Academic Catalog [ARCHIVED CATALOG]


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MKT 216S Principles of Marketing

3.00 credit hours

Introduction to the consumer-driven foundations of marketing, with an emphasis upon marketing strategies and decision-making in the context of other business functions. Students will be introduced to the integration of product, price, promotion, and distribution activities, the role of marketing research, analysis of market opportunities, market segmentation, the selection of target markets, and the behavior of consumers and organizational customers. Marketing decision-making in profit and non-profit, domestic and global organizations will be the main focus. Prerequisite: ECO 221S 

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