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    Nov 22, 2019  
2013-2014 | Academic Catalog 
    
2013-2014 | Academic Catalog [ARCHIVED CATALOG]


MKT112S

MKT 112S Effective Selling

3.00 credit hours

Principles of selling with emphasis on practical application through student sales demonstrations, promotional activities, and case studies. Includes comprehensive study of product knowledge, handling objections, and closing techniques. Customer relations, customer buying motives, and sales problems that arise in business are studied in detail.
SPRING

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